Our Clean Beauty Standards
We source premium natural raw materials from around the world. All products are formulated with 100% natural, vegan ingredients, incorporating multiple organically certified components — protecting your skin from the very source.
Every raw material, every finished product, upholds our zero animal testing principle — treating all life and the environment with gentleness. 🐰
We are proud to be recognised as a microbead-free brand under the EPD's "Bye Bye Microbeads Pledge." Microbeads are the only form of marine microplastics considered to be "intentionally added." The EPD launched this voluntary phase-out initiative in 2021, working with industry to reduce microbead discharge at source. We are committed to this green pledge — not only as a promise to your skin, but as our responsibility to the ocean and the planet.
The following harmful ingredients will never be found in our products:
Preservatives
✕ Parabens｜Skin sensitisation, endocrine disruption
✕ Phenoxyethanol｜Skin irritation, potential neurotoxicity
✕ Formaldehyde｜Irritates mucous membranes, damages the central nervous system, carcinogenic
✕ MCI/MI Complex｜Skin irritation, sensitisation, carcinogenic
✕ Triclosan｜Chemical preservative, harmful to health
Surfactants & Emulsifiers
✕ SLS & SLES (Petrochemical Surfactants)｜Damages the skin's protective barrier, sensitising, carcinogenic
✕ PEGs (Polyethylene Glycols)｜Accumulates in the liver, weakens the immune system
Fragrances & Colorants
✕ Artificial Fragrances｜Disrupts brain function, may cause headaches, dizziness, rashes, dark spots, coughing, nausea, skin irritation, and hormonal imbalance
✕ Artificial Colours｜Allergenic, potential carcinogenic risk
Oils & Mineral Derivatives
✕ Petrolatum & Paraffin (Mineral Oil)｜Blocks skin's natural respiration, causes toxin build-up, slows skin function, inhibits normal cell growth, accelerates ageing, carcinogenic
✕ Dimethicone (Silicone)｜Clogs pores, causes skin dehydration
✕ Talc｜Risk of asbestos contamination if improperly filtered, carcinogenic
Alcohols & Solvents
✕ Alcohol｜Excluded except in anti-epidemic products, to avoid irritating sensitive skin
✕ Isopropyl Alcohol (Petroleum-derived)｜Skin irritation, allergic redness, increased heart rate, dizziness, headaches, nausea
✕ Propylene Glycol｜Petroleum by-product, irritating, may cause kidney damage, abnormal liver function, and respiratory sensitivity; its high permeability can affect cell and protein structures
Sunscreen & Brightening Agents
✕ Chemical Sunscreen｜Sensitising, absorbed through skin into the bloodstream; disrupts hormones, contributes to coral bleaching and death
✕ Hydroquinone｜Inhibits melanin production, leaving skin vulnerable to UV damage, carcinogenic
Environmental & Health Hazards
✕ Plastic Microbeads｜Severely pollutes oceans, causes marine life mortality
✕ Phthalates (Plasticisers)｜Disrupts development and reproductive health
✕ GMO Ingredients｜We insist on natural, unmodified purity